How to communicate better in person, in print and online. Tips and insights for people who care about communicating with employees, customers, prospects and the world.
Following close on the heels of Trafcom News Podcast 118, which was an interview with Jarrod Gingras about successful enterprise collaboration, comes this chat with Gordon Ross. When I met Gordon at the IntraTeam Event in Copenhagen, I was intrigued by his workshop on archetypes for intranets. Since Gordon’s topic meshes so nicely with Jarrod’s, I’m publishing them rather close together. [Note: The first speaker I interviewed from the IntraTeam Event was Paolo Tosolini, on enterprise social video.] The interview with Gordon explains the use of archetypes in internal communications, and the benefits of taking the time to do this …Read More
Choosing software for enterprise collaboration is no easy feat, with all the options available today. In this edition of the Trafcom News Podcast, Jarrod Gingras of Real Story Group discusses some of the steps you need to take to navigate this process successfully. Jarrod is an analyst at Real Story Group, covering technology across the enterprise information landscape, including Web content management and enterprise content management. He has more than 10 years of experience in the content technology industry, after starting his career as a Web developer and information architect. I met him at the IntraTeam Event in Copenhagen this …Read More
Are you using video within your organization in a social context? What about video produced on smartphones? In this episode of the Trafcom News Podcast you’ll hear an interview with Paolo Tosolini, Director of Digital and Emerging Media at Run Studios, a video production agency in Seattle, Washington. Paolo consults with organizations looking to embrace social media, online video and mobility as part of their internal communications and knowledge-sharing strategy. In his former job as New Media Business Manager at Microsoft, Paolo launched and managed the company internal YouTube platform, “Academy Mobile,” which now hosts more than 35,000 employee-generated videos. …Read More
I’m happy to share my discussion with Andrea Weckerle about her new book, Civility in The Digital Age: How Companies and People Can Triumph Over Haters, Trolls, Bullies and Other Jerks. Andrea is founder and president of CiviliNation, a nonprofit that takes a stand against online hostility and cyberbullying. She earned her law degree at the University of Richmond, and underwent extensive mediation training. She also holds a Master of Arts degree in Public Relations/Conflict Analysis and Resolution from George Mason University. After law school, Andrea worked within the Legal division of Ernst & Young, where she helped design alternative …Read More
A discussion with Roshan Grossman about “experience communications” A few weeks ago a blog post caught my eye, and sparked this conversation with Roshan Grossman about “experience communications.” The idea is this: Storytelling is a great way to grab attention and influence people, but a key ingredient is missing if we focus on the story itself. What about the experience behind it? In this conversation, Roshan shares some examples of experience communications in action. Formerly a senior communications consultant and then manager of internal communications for Sun Life Financial Canada, Roshan now owns Hot Quill Communications. Look for her blog …Read More