Podcast Host: Ryma & Pragmatic Marketing
Podcast Owner: srogers74
Website: http://www.featureplan.com/community
Location: Montreal, QC
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We write about software product management issues and keep a schedule of past and upcoming product management webinars.
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7/11/2007 | Download File (20.76 MB) - right click to download
Levent Gurses, Founder and CEO, Jacoozi The prospect of using Agile methods to accelerate the delivery of value to the customers while reducing feature fatigue has captured the imagination of Product Managers everywhere. In the past few years a rising number of companies have experimented with Agile practices, hoping to bring the most valuable product features faster to the market and gain strategic advantage. But many companies have had difficulties adopting the new Agile practices. Some have faced employee or department resistance to change during the transition. Others have failed to demonstrate enough business value to keep the initiatives alive and spread it across the organization. Clearly, companies have to rethink how they formulate their Agile adoption strategy. A five-part methodology can help: 1. Companies need to realize the importance of starting small. This is the time for selecting a pilot project for the Agile adoption. Companies will want to try and fail and learn within the pilot project before they move with a wholesale adoption. 2. Companies should define business value in very clear and concrete terms. It’s all too often that projects deliver too many features, mostly useless to the real customers. 3. Activities and technologies need to be evaluated according to their contribution to the business value. Agility promotes faster business value, but not necessarily the latest and greatest technical framework. 4. the companies should carefully select and incrementally adopt key Agile practices. Agile adoption does not have to be all or nothing. Every practice should be assessed with respect to the business goals and only adopted if it makes business sense. 5. Companies should develop a set of objective evaluation criteria to measure the success of the initiative. Since it is very difficult to improve things that cannot be measured, it is imperative to develop a set of measurable goals to assess the success of the Agile project. This Webinar will outline the principles and tools that will help companies choose the right strategy while adopting Agile. Process and methodology improvements are often faced with skepticism as they are seen as another tool for the management. It is therefore necessary to take the time to think of a transition strategy for a successful Agile adoption. Speaker Bio Levent Gurses is a Washington, DC-based technology consultant. He is also the co-founder of Jacoozi, a US-based technical consulting and development firm specializing in transformations through Lean and Agile development practices. As a Certified ScrumMaster Levent helps his clients develop better software through Lean and Agile. His expertise is in transitioning companies to Agile by establishing technical infrastructure, mentoring and coaching for Rapid Product Development (RPD). Through his company Jacoozi, Levent provides vital Agile resources with real world experience such as coaches, project managers, architects and developers. Sign up to receive monthly Webinar newsletter
6/28/2007 | Download File (27.61 MB) - right click to download
David Meerman Scott, author, speaker, Instructor at Pragmatic Marketing The New Rules of Marketing and PR: Reaching buyers directly with blogs, news releases, online media, and viral marketing. Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply. In this engaging presentation, Scott shows how to leverage the potential that Web-based communication offers software companies. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing. Scott’s complimentary ebook The New Rules of PR has been downloaded by over 150,000 people—get your copy here: http://www.webinknow.com/2006/01/new_complimenta.html Speaker bio: David Meerman Scott is an online thought leadership strategist. The thought leadership programs he developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. His current book, Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is a riff on using Web content to drive revenue and other action from Web site visitors. His new book, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly will be published by Wiley in June 2007. He is an instructor of the Effective Product Marketing seminar at Pragmatic Marketing, which helps technology companies become market-driven, and is a contributing editor at EContent Magazine. Prior to starting his own business, Scott was vice president of marketing at NewsEdge and earlier in his career he was Asia Marketing Director at Knight-Ridder. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Read his blog at www.WebInkNow.com Sign up for monthly Webinar Newsletter.
6/20/2007 | Download File (24.18 MB) - right click to download
With Aditya Bhelande, Senior Product Marketing Manager, Dorado Inc. Every start-up faces the challenges of managing its product road map and meeting customer’s business needs at the same time. Managing these product and customer needs results in conflicting priorities. This challenge is even bigger for start-ups in the enterprise software space because there are lots of product gaps, customer’s business is unique, implementations are long drawn, deal size is big, there are fewer deals and the start-up is facing competition for large established companies. Product marketing and management now has to create a balance between building the right features and functions for the base product and at the same time build them in a way that helps the organization grow its customer base and hence its revenue. If the features and functions are built randomly per customer’s need then the company ends up with a product that cannot be used by other customers. On the other hand if the product is built to support generic business flows, then this leads to longer implementation times and too many customizations. This presentation covers some key product management and marketing practices that allow companies to create harmony in managing product road map and customer’s business needs in an enterprise software space. Speaker bio: Aditya Bhelande, Senior Product Marketing Manager Mr. Bhelande has been with Dorado since late 2005 and is responsible for managing Dorado’s industry-leading loan pricing software, PriceMaster. Prior to joining Dorado, Mr. Bhelande spent more than five years with Oracle Corporation in a number of roles, including Senior Product Analyst and Senior Product Manager, during which time he was in charge of leading efforts to grow Oracle Incentive Compensation’s industry footprint. Mr. Bhelande holds a Bachelor of Science degree from Nagpur University and an M.S. degree in Industrial Management from Clemson University. Sign up for monthly Webinar Newsletter.
6/15/2007 | Download File (26.63 MB) - right click to download
Stacey Mentzel, Director of Product Management, Business Objects This session will present one company's experience in changing focus from Sales and Engineering, out to the market we serve. How do you change a culture, from inward focus to outward focus? When do Requirements Tools become part of the solution? Where does Pragmatic Marketing fit in a cultural evolution? In the face of organizational inertia, how do Product Managers stop fire-fighting and maintain laser-focus on the market? Speaker Bio Stacey Mentzel is a Director of Product Management at Business Objects, within the Enterprise Information Management area. Stacey has more than six years of experience in software Product Management. During that time, she has developed a focused interest in the improvement of requirements gathering, analysis, and review. She has led efforts to increase market focus, improve roadmap planning, and increase the effectiveness of requirement reviews with Development teams. Stacey graduated summa cum laude, earning a Bachelor's degree in Business Administration with a specialization in Management and Computer Information Systems from Viterbo College in La Crosse, Wisconsin. Sign up for the monthly Webinar Newsletter
6/6/2007 | Download File (22.08 MB) - right click to download
Peter Cohan, principal of The Second Derivative. OBJECTIVE: Learn how to meet your deadlines, reduce your costs, and improve your closure conversion rates for software evaluations, trials and Proof-of-Concept events. It is almost the end of the quarter. Achieving your numbers depends on the outcome of an evaluation that has been running for the past three months. The end-user group has finally put in a few hours of use with your product and has gathered to vote: Go or No Go… What will be the outcome? Evaluations are the single most expensive component of a software sales process – and yet the number of evaluations executed every quarter that fail is surprisingly high. In this Webinar, Peter will share guidelines, best practices, pragmatic tips, and some novel ideas to help you break away from the “standard” ideas for evaluations, trials and POC’s – to help you make that key eval a success. Speaker bio: Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005. Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer. Sign up to receive monthly Webinar Newsletter
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