The Blogging Boom

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Communications - The Blogging Boom and its Implications for U.S. Business and Consumers/title descriptionBlogs are becoming a popular source of information about American businesses, their products and services and how they treat customers and employees. This phenomenon is altering the traditional media landscape and forcing organizations to create new strategies to manage their corporate reputation and brand. These personal web sites are easy to create, easy to access and feature passionate and trusted authors who have the ability to influence the opinions of others - in real time. Businesses must recognize that this is not a passing fad and learn how to capitalize on these digital conversations to protect their brands, improve loyalty, combat threats and seize new opportunities.