RSS Feed Podcast
Podcast explaining the ins and outs of RSS, RSS feeds, feed creation, optimization and use as a marketing technology. The podcast is prepared using voice synthesis, reading articles related to RSS.
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PAST SHOWS
What is Fair Use? play >
What is Fair Use?
7/25/2006 | Download File (0.96 MB) - right click to download
As the Internet matures, users and governments are struggling to manage controversial issues. Lets face it, the Internet did not exist when the US copyright laws were written;let us not forget, while many countries respect copyright laws, the Internet is global without a governing body. There are not only different laws, rules and regulations, but also jurisdiction issues. RSS didn't exist when copyright laws were written either. While ardent supporters feel any content in a feed can be syndicated, other equally fervent publishers contend that original works are just that--original works, and in many countries protected by copyright laws. What is Fair Use MP3
RSS More than Just News Headlines play >
RSS More than Just News Headlines
7/24/2006 | Download File (1.14 MB) - right click to download
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience. RSS More Than Just News Headlines MP3
Profiting from RSS Feeds play >
Profiting from RSS Feeds
7/24/2006 | Download File (0.95 MB) - right click to download
Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements. Profiting From RSS MP3
Marketing Optimization for Blogs play >
Marketing Optimization for Blogs
12/14/2005 | Download File (22.05 MB) - right click to download
Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Here are the absolute 101 basics you really shouldn't ignore ... Marketing Optimization 101 for Blogs
Tracking and Measuring RSS Feeds play >
Tracking and Measuring RSS Feeds
12/6/2005 | Download File (22.05 MB) - right click to download
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy. It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed. There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy. Measuring and Tracking RSS
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