Podcast Host: Dr. Paurav Shukla
Podcast Owner: pauravshukla
Website: http://www.pauravshukla.com/
Location: Brighton, UK
Podcasts from www.pauravshukla.com focusing on marketing, international marketing, luxury marketing, marketing research and strategic marketing.
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4/15/2012 | Download File (7.13 MB) - right click to download
Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.
12/8/2011 | Download File (3.43 MB) - right click to download
The article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.
7/2/2010 | Download File - right click to download
Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even the [...] Related Posts Consequences of consumer confusion
3/1/2010 | Download File (3.89 MB) - right click to download
Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation. While I agree that the artistic content and craftsmanship is what differentiates most luxury product and brands from non-luxury, I [...] Related Posts Status (luxury) consumption in cross-national context: Managerial implications Massification of Luxury: the Chinese Invasion Consequences of consumer confusion
1/31/2010 | Download File (4.04 MB) - right click to download
Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post is [...] Related Posts Status (luxury) consumption in cross-national context: Managerial implications Podcast: Antecedents to consumer confusion Consequences of consumer confusion
