| PAST SHOWS |
| B2B Marketing Minute - Show #7 - Volume 4 |
11/21/2008 |  Download File (8.37 MB) - right click to download
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In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer’s expectations of your organization are, and engage your employees through education and communication.
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| B2B Marketing Minute - Show #6 - Volume 4 |
| 10/1/2008 | Download File (11.35 MB) - right click to download
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Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com.
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| B2B Marketing Minute - Show #5 - Volume 4 |
| 8/14/2008 | Download File (8.35 MB) - right click to download
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There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site.
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| B2B Marketing Minute - Show #4 - Volume 3 |
| 4/21/2008 | Download File (95.95 MB) - right click to download
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Preliminary research is needed for your website to deliver maximum impact and generate an increased number of leads. Learn the first five of 10 important steps to ensure your site reaches its optimum performance: Maximize your search engine presence, know your key audiences, get visitors' attention by communicating in their language, encourage visitors to take action, and be natural with a consistent message. Find out more with 10 Important Items for Creating an Effective and Dynamic Website...Part II
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| B2B Marketing Minute - Show #3 - Volume 3 |
| 3/31/2008 | Download File (3.69 MB) - right click to download
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In his book, Wes Moss shares the stories of 18 people who have used the entrepreneurial spirit to succeed in corporate America. Mylle Mangum, CEO of Arketi client IBT Enterprises is among the executives featured in the book which is on shelves now.
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| B2B Marketing Minute - Show #2 - Volume 3 |
| 2/27/2008 | Download File (11.65 MB) - right click to download
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There are many mistakes that companies make when meeting with an analyst. Arketi talks with Micky Long, research director in the Strategic Service Management Practice at the Aberdeen Group, about how to approach and prepare yourself before bringing your product to industry and technology analysts.
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| B2B Marketing Minute - Show #1 - Volume 3 |
| 1/8/2008 | Download File (3.79 MB) - right click to download
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Blogging successfully takes more than just posting thoughts in an open forum. It requires involvement in the larger blogging community. There are a number of tools that can help you get started.
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| B2B Marketing Minute - Show #12 - Volume 2 |
| 12/3/2007 | Download File (4.89 MB) - right click to download
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Direct Marketing Expected to grow in 2008, Lead Nurturing as a Profit Center, Identifying Online Influencers
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