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Podcast Host: Arketi Group
Website: http://www.arketi.com
Location: Atlanta, GA
B2B Marketing Minute is a regular podcast that covers business-to-business (B2B) marketing news, ideas and best practices that marketing professional need to know. Hear from the B2B marketing consultants at Arketi Group about some of the savviest business marketing strategies and tactics that can be employed to ensure marketing generates revenue.
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9/29/2011 | Download File (3.21 MB) - right click to download
The 2011 Arketi Web Watch Survey: Inside BtoB Media Usage of Social Media is hot off the press and reveals BtoB media continue to have a rich appetite for using social media tools.
9/22/2011 | Download File (4.27 MB) - right click to download
As BtoB marketers, we know what follows flies in the face of all that's instinctive.
7/14/2011 | Download File (3.79 MB) - right click to download
The email newsletter has become a mainstay of every BtoB marketing mix.
5/28/2011 | Download File (20.44 MB) - right click to download
Arketi interviewed Jim Novy, founder of IT Marketing World, to discuss the growing online community made up of the best and brightest information technology marketing and PR professionals.
4/30/2011 | Download File (3.98 MB) - right click to download
Did you know that 90 percent of BtoB organizations are now engaged in content marketing?
