Feedback Form

SEARCH PODCASTS

LATEST REVIEWS FROM OUR COMMUNITY

NEWLY ADDED PODCASTS
  

Get the RSS for the Business category.  Business > B2B Marketing Minute Audio Podcast

PODCAST DETAILS
AddThis Social Bookmark Button Add B2B Marketing Minute to myPodfeed. Email B2B Marketing Minute to a friend. Click here for the B2B Marketing Minute feed.
B2B Marketing Minute

B2B Marketing Minute

ARE YOU THE OWNER OF THIS PODCAST? CLAIM IT HERE!  (?)
Host: Arketi Group
Be the first to rate this podcast!
Website: http://www.arketi.com
Location: Atlanta, GA
Listen to the Podcast in our Player. (opens our player in a new window)

B2B Marketing Minute is a regular podcast that covers business-to-business (B2B) marketing news, ideas and best practices that marketing professional need to know. Hear from the B2B marketing consultants at Arketi Group about some of the savviest business marketing strategies and tactics that can be employed to ensure marketing generates revenue.
Tags: arketi arketi group b2b b2b marketing business marketing money revenue
login to tag this podcast!
PEOPLE WHO SUBSCRIBE TO THIS PODCAST ALSO LISTEN TO:
The Cold Calling Podcast IMPACT Sales Cast
PAST SHOWS
B2B Marketing Minute - Show #2 - Volume 4
3/18/2009 | Download File (3.41 MB) - right click to download
In this interview, we speak with technology pioneer Ben Dyer, CEO of TechDrawl, an interactive video blog showcasing emerging technology businesses fresh from the South. Ben, who founded Peachtree Software (now owned by Sage Software which is an Arketi client) among other successful technology companies and is a member of Georgia’s Technology Hall of Fame, shares with us what he sees in the latest crop of technology companies. In addition, he reminds BtoB marketers that now is the time to embrace what he calls the SNAKE strategy (Sell Now And Keep Eating).

B2B Marketing Minute - Show #1 - Volume 4
2/2/2009 | Download File (3.22 MB) - right click to download
Arketi Group offers advice on how to effectively balance strong messaging with proper segmentation. Some tips for business-to-business technology companies to consider when exploring their messaging and positioning strategies are: Keep your organization’s message simple and value-driven, segment according to the high-level message to promote consistency and visibility & unite messaging and segmentation as part of one organizational strategy. For more information about balancing messaging and positioning, visit http://www.arketi.com/newsletter/newsletter0109.html to read January’s “Core”, Arketi’s monthly newsletter on best practices of business-to-business marketing.

B2B Marketing Minute - Show #7 - Volume 4
11/21/2008 | Download File (8.37 MB) - right click to download
In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer’s expectations of your organization are, and engage your employees through education and communication.

B2B Marketing Minute - Show #7 - Volume 3
11/11/2008 | Download File (8.37 MB) - right click to download
In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer’s expectations of your organization are & engage your employees through education and communication.

B2B Marketing Minute - Show #6 - Volume 3
10/1/2008 | Download File (11.35 MB) - right click to download
Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com.

B2B Marketing Minute - Show #6 - Volume 4
10/1/2008 | Download File (11.35 MB) - right click to download
Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com.

B2B Marketing Minute - Show #5 - Volume 3
8/14/2008 | Download File (8.35 MB) - right click to download
There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site.

B2B Marketing Minute - Show #5 - Volume 4
8/14/2008 | Download File (8.35 MB) - right click to download
There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site.

B2B Marketing Minute - Show #4 - Volume 3
4/21/2008 | Download File (95.95 MB) - right click to download
Preliminary research is needed for your website to deliver maximum impact and generate an increased number of leads. Learn the first five of 10 important steps to ensure your site reaches its optimum performance: Maximize your search engine presence, know your key audiences, get visitors' attention by communicating in their language, encourage visitors to take action, and be natural with a consistent message. Find out more with 10 Important Items for Creating an Effective and Dynamic Website...Part II

B2B Marketing Minute - Show #3 - Volume 3
3/31/2008 | Download File (3.69 MB) - right click to download
In his book, Wes Moss shares the stories of 18 people who have used the entrepreneurial spirit to succeed in corporate America. Mylle Mangum, CEO of Arketi client IBT Enterprises is among the executives featured in the book which is on shelves now.

B2B Marketing Minute - Show #2 - Volume 3
2/27/2008 | Download File (11.65 MB) - right click to download
There are many mistakes that companies make when meeting with an analyst. Arketi talks with Micky Long, research director in the Strategic Service Management Practice at the Aberdeen Group, about how to approach and prepare yourself before bringing your product to industry and technology analysts.

B2B Marketing Minute - Show #1 - Volume 3
1/8/2008 | Download File (3.79 MB) - right click to download
Blogging successfully takes more than just posting thoughts in an open forum. It requires involvement in the larger blogging community. There are a number of tools that can help you get started.

B2B Marketing Minute - Show #12 - Volume 2
12/3/2007 | Download File (4.89 MB) - right click to download
Direct Marketing Expected to grow in 2008, Lead Nurturing as a Profit Center, Identifying Online Influencers

B2B Marketing Minute - Show #11 - Volume 2
11/26/2007 | Download File (4.66 MB) - right click to download
A Book is )Only as Good as Its Cover; Email Survey Best Practices; A Glance at the Industry: B-to-B Ad Spending

B2B Marketing Minute - Show #10 - Volume 2
11/26/2007 | Download File (4.60 MB) - right click to download
Crises can happen at any time, and they often arise when you least expect it.

B2B Marketing Minute - Show #9 - Volume 2
11/6/2007 | Download File (68.07 MB) - right click to download
Full Panel Discussion of Social Media's impact on Georgia at the University of Georgia's Grady College of Journalism and Mass Communications

B2B Marketing Minute - Show #8 - Volume 2
10/2/2007 | Download File (4.86 MB) - right click to download
What's in a name? For businesses and products ' a lot. Businesses are always looking for the name that resonates strongly in their markets and most accurately reflects who they are and what they do. Before choosing a name for a business or product, there is a nine-step game you will want to play ' The Name Game!

B2B Marketing Minute - Show #7 - Volume 2
9/20/2007 | Download File (4.86 MB) - right click to download
Maximizing Click-Through Rates in our E-Newsletters; Driving Sales with Microsites and Landing Pages; Who's Watching Your Wiki?; McKinsey Quarterly's Online Marketing Survey

B2B Marketing Minute - Show #6 - Volume 2
8/27/2007 | Download File (4.86 MB) - right click to download
Kenneth Bernhardt is the Regents professor of marketing and assistant dean for corporate relations at Georgia State University's J. Mack Robinson College of Business. In this interview, he shares with us a number of ways a company can stay focused on its core values. To learn more about Bernhardt and the Robinson College of Business at Georgia State University, visit www.robinson.gsu.edu.

See All Episodes of B2B Marketing Minute >
SUBSCRIBERS TO THIS PODCAST:
ebfrankston