PODCAST CATEGORIES
- Arts (1372)
- Automotive (36)
- Business (995)
- Comedy (1149)
- Education (217)
- Environment (90)
- Film & Television (159)
- Finance (18)
- Food & Drink (134)
- Games (333)
- Health (594)
- Hobbies (154)
- Home (118)
- International (218)
- Kids and Teens (124)
- Legal (58)
- Miscellaneous (502)
- Music (3488)
- News & Media (559)
- Politics (338)
- Recreation (86)
- Reference (22)
- Relationships (135)
- Religion (1080)
- Science (204)
- Shopping (34)
- Society (247)
- Sports (640)
- Storytelling (564)
- Technology (768)
- Travel (450)
- Videocasts (486)
POPULAR PODCAST TAGS
alternative apple art arts audio audiobook bible blog blues book books business children christ christian christianity church comedy culture dance dj education electro electronic electronica entertainment faith family film food football free fun funk funny games gay god health hip hop house humor independent indie internet interview interviews ipod jazz jesus life literature live love marketing media metal mix movies mp3 music new news podcast podcasting podcasts politics pop progressive punk radio rap relationships religion reviews rock science sermon sex show soul spirituality sports stories talk tech techno technology television the trance travel tv uk video worldLATEST USER REVIEWS
- Rob Has A Podcast
Great show
I'm loving this show! - THE SINGLE LIFE WITH SAM PHILLIPS
Lots of screaming
Just a lot of people that don't seem to have much of a life. A typical show is finding a article about relationship or sex advice and reading it to the listeners. Most of the show will have several people talking at once - Basement Design Pro
Good ideas!
- OdDio's Audio Odyssey
Tops - Angel Radio
Keeps me Going
Thank you
TOP RATED PODCASTS
NEWLY ADDED PODCASTS
- Cocktails and Cream Puffs 3/17/2010
- The Rebel Belle Radio and Podcast 3/17/2010
- BeautyLifestream.com Podcast 3/17/2010
- Blackinformant.com Xtra 3/17/2010
- Blackinformant.com Podcast 3/17/2010
B2B Marketing Minute
OWNER OF THIS PODCAST? CLAIM IT HERE! (?)
Podcast Host: Arketi Group
Website: http://www.arketi.com
Location: Atlanta, GA
Be the first to rate this podcast!
B2B Marketing Minute is a regular podcast that covers business-to-business (B2B) marketing news, ideas and best practices that marketing professional need to know. Hear from the B2B marketing consultants at Arketi Group about some of the savviest business marketing strategies and tactics that can be employed to ensure marketing generates revenue.
Tags:
B2B Marketing Minute - Show #1 - Volume 5 play >
B2B Marketing Minute - Show #1 - Volume 5
3/5/2010 | Download File (4.13 MB) - right click to download
Arketi’s third annual Atlanta High-Tech CMO Roundtable featured marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged, including the importance of lead nurturing and marketing automation technology.
B2B Marketing Minute - Show #12 - Volume 4 play >
B2B Marketing Minute - Show #12 - Volume 4
12/17/2009 | Download File (3.32 MB) - right click to download
Traditionally considered cumbersome and costly, video is rapidly finding its way into the B2B marketing mix. The reason? Video has emerged as a viable and cost-friendly tool for marketers looking to engage customers and prospects.
B2B Marketing Minute - Show #11 - Volume 4 play >
B2B Marketing Minute - Show #11 - Volume 4
12/4/2009 | Download File (3.29 MB) - right click to download
Arketi Principal Rory Carlton voiced his take on the effectiveness of postal mail versus email in garnering attention in today’s electronic-centric world.
B2B Marketing Minute - Show #10 - Volume 4 play >
B2B Marketing Minute - Show #10 - Volume 4
10/30/2009 | Download File (4.19 MB) - right click to download
The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider.
B2B Marketing Minute - Show #9 - Volume 4 play >
B2B Marketing Minute - Show #9 - Volume 4
10/5/2009 | Download File (3.76 MB) - right click to download
Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter.
B2B Marketing Minute - Show #8 - Volume 4 play >
B2B Marketing Minute - Show #8 - Volume 4
8/20/2009 | Download File (6.04 MB) - right click to download
Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program.
B2B Marketing Minute - Show #7 - Volume 4 play >
B2B Marketing Minute - Show #7 - Volume 4
7/27/2009 | Download File (13.06 MB) - right click to download
In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases.
B2B Marketing Minute - Show #6 - Volume 4 play >
B2B Marketing Minute - Show #6 - Volume 4
6/29/2009 | Download File (2.69 MB) - right click to download
Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that.
B2B Marketing Minute - Show #5 - Volume 4 play >
B2B Marketing Minute - Show #5 - Volume 4
6/1/2009 | Download File (3.50 MB) - right click to download
Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities.
B2B Marketing Minute - Show #4 - Volume 4 play >
B2B Marketing Minute - Show #4 - Volume 4
5/17/2009 | Download File (3.25 MB) - right click to download
Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials.
