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| B2B Marketing Minute - Show #10 - Volume 4 | |
| 10/30/2009 | Download File (4.19 MB) - right click to download | |
| The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider.
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| B2B Marketing Minute - Show #9 - Volume 4 | |
| 10/5/2009 | Download File (3.76 MB) - right click to download | |
| Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter.
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| B2B Marketing Minute - Show #8 - Volume 4 | |
| 8/20/2009 | Download File (6.04 MB) - right click to download | |
| Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program. | |
| B2B Marketing Minute - Show #7 - Volume 4 | |
| 7/27/2009 | Download File (13.06 MB) - right click to download | |
| In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases. | |
| B2B Marketing Minute - Show #6 - Volume 4 | |
| 6/29/2009 | Download File (2.69 MB) - right click to download | |
| Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that.
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| B2B Marketing Minute - Show #5 - Volume 4 | |
| 6/1/2009 | Download File (3.50 MB) - right click to download | |
| Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities. | |
| B2B Marketing Minute - Show #4 - Volume 4 | |
| 5/17/2009 | Download File (3.25 MB) - right click to download | |
| Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials. | |
| B2B Marketing Minute - Show #3 - Volume 4 | |
| 4/22/2009 | Download File (6.81 MB) - right click to download | |
| Arketi Group offers advice, tips and techniques to help make your BtoB site more "Web 2.0."; Some ways Web 2.0 sites distinguish themselves from those retroactively labeled Web 1.0 sites include:
2.0 sites look and behave more like desktop applications, Visitors themselves are contributors to the site content, 2.0 sites typically incorporate a mix of "cool" new technologies. | |
| B2B Marketing Minute - Show #2 - Volume 4 | |
| 3/18/2009 | Download File (3.41 MB) - right click to download | |
| In this interview, we speak with technology pioneer Ben Dyer, CEO of TechDrawl, an interactive video blog showcasing emerging technology businesses fresh from the South. Ben, who founded Peachtree Software (now owned by Sage Software which is an Arketi client) among other successful technology companies and is a member of Georgia’s Technology Hall of Fame, shares with us what he sees in the latest crop of technology companies. In addition, he reminds BtoB marketers that now is the time to embrace what he calls the SNAKE strategy (Sell Now And Keep Eating). | |
| B2B Marketing Minute - Show #1 - Volume 4 | |
| 2/2/2009 | Download File (3.22 MB) - right click to download | |
| Arketi Group offers advice on how to effectively balance strong messaging with proper segmentation. Some tips for business-to-business technology companies to consider when exploring their messaging and positioning strategies are: Keep your organization’s message simple and value-driven, segment according to the high-level message to promote consistency and visibility & unite messaging and segmentation as part of one organizational strategy. For more information about balancing messaging and positioning, visit http://www.arketi.com/newsletter/newsletter0109.html to read January’s “Core”, Arketi’s monthly newsletter on best practices of business-to-business marketing. | |
| B2B Marketing Minute - Show #7 - Volume 4 | |
| 11/21/2008 | Download File (8.37 MB) - right click to download | |
| In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer’s expectations of your organization are, and engage your employees through education and communication. | |
| B2B Marketing Minute - Show #7 - Volume 3 | |
| 11/11/2008 | Download File (8.37 MB) - right click to download | |
| In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer’s expectations of your organization are & engage your employees through education and communication. | |
| B2B Marketing Minute - Show #6 - Volume 3 | |
| 10/1/2008 | Download File (11.35 MB) - right click to download | |
| Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com. | |
| B2B Marketing Minute - Show #6 - Volume 4 | |
| 10/1/2008 | Download File (11.35 MB) - right click to download | |
| Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com. | |
| B2B Marketing Minute - Show #5 - Volume 3 | |
| 8/14/2008 | Download File (8.35 MB) - right click to download | |
| There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site. | |
| B2B Marketing Minute - Show #5 - Volume 4 | |
| 8/14/2008 | Download File (8.35 MB) - right click to download | |
| There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site. | |
| B2B Marketing Minute - Show #4 - Volume 3 | |
| 4/21/2008 | Download File (95.95 MB) - right click to download | |
| Preliminary research is needed for your website to deliver maximum impact and generate an increased number of leads. Learn the first five of 10 important steps to ensure your site reaches its optimum performance: Maximize your search engine presence, know your key audiences, get visitors' attention by communicating in their language, encourage visitors to take action, and be natural with a consistent message. Find out more with 10 Important Items for Creating an Effective and Dynamic Website...Part II | |
| B2B Marketing Minute - Show #3 - Volume 3 | |
| 3/31/2008 | Download File (3.69 MB) - right click to download | |
| In his book, Wes Moss shares the stories of 18 people who have used the entrepreneurial spirit to succeed in corporate America. Mylle Mangum, CEO of Arketi client IBT Enterprises is among the executives featured in the book which is on shelves now. | |
| B2B Marketing Minute - Show #2 - Volume 3 | |
| 2/27/2008 | Download File (11.65 MB) - right click to download | |
| There are many mistakes that companies make when meeting with an analyst. Arketi talks with Micky Long, research director in the Strategic Service Management Practice at the Aberdeen Group, about how to approach and prepare yourself before bringing your product to industry and technology analysts. | |
| See All Episodes of B2B Marketing Minute > |
