American Express Realise the Potential: Tony Hawks Podcast

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Best-selling author and comedian Tony Hawks, hosted an improv-style ‘flashscribing’ event that saw crowds of people co- a new short book – each person volunteering a word or sentence following on from the last in a ‘tag-writing’ format. The crowd decided the book’s heroes, plotline and overall story genre ending up with a classic girl meets boy story with a modern twist on the pitfalls of dating. An editor recorded the developing story, edited it in real-time and uploaded chapter summaries on to a giant screen to keep the crowd up to date and stimulated. The completed book will be available on the microsite mycreativepotential.co.uk with each contributor getting a credit.