Murray Smith co-author of "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life". His book is a best seller and Stephen R. Covey says it is "Brilliant!" you can add my personal endorsement to that. Murray, joins me in a series of podcasts as he describes the lessons he has learned in the last 20 years of being a successful serial entrepreneur and his quest to unlock the secrets to success. This first podcast is part 1 in the series with this brilliant and very successful serial entrepreneur.
Murray Smith joins me on another Success U podcast, and shares with us some of the life lessons this very successful entrepreneur has found the hard way. These lessons are hard learned, and often painful and expensive to experience.
In this Success U podcast we discuss another very important marketing tip, or more specifically part of the marketing process that Murray Smith decided to share with us. One of the biggest mistakes many of us entrepreneurs and online marketers make is misunderstanding our clients. We don't know who they are, where they are and most importantly their actual value to us as a customer.
In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your unique aspects is a very important part of the sales process. Without the ability to easily and quickly differentiate yourself from the competition you diminish the ability of the prospective customer to make a decision.
In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your unique aspects is a very important part of the sales process. Without the ability to easily and quickly differentiate yourself from the competition you diminish the ability of the prospective customer to make a decision.
In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your unique aspects is a very important part of the sales process. Without the ability to easily and quickly differentiate yourself from the competition you diminish the ability of the prospective customer to make a decision.
