How do you sell more in a recession? Even though a recession is symptomatic of a diminished desire among consumers and businesses to spend money, you can’t convince them to buy whatever it is you are offering: You just have to work harder and smarter at it. In this episode, Ian talks to Dominic Rubino, Vancouver-based sales and management trainer and CEO of FocalPoint Business Coaching, about smart selling strategies for recessionary times.
If one thing has become certain through all the economic uncertainty of the past six months, it is this: Canada is in recession. That’s not news or of much comfort to Canadian business owners who now want to know when we will get out of this recession, what the business landscape will look like once the economy rebounds and governments have deployed their massive stimulus programs. In this episode, Ian talks to Sherry Cooper, executive vice-president of BMO Financial Group and chief economist of BMO Capital Markets, to help us cut through the recession fog.
Most businesses are feeling the pinch of recession these days and that means they can’t always find the cash to support their business plans or simply to meet their various payment obligations. Who can help them and what can they do to help themselves? In this episode, Ian addresses these questions with Larry Ginsberg, president of GinsOrg International, a management consultancy based in Toronto. In addition to running his full time consulting practice, Larry lectures at the Schulich School of Business in Toronto in strategic management, family businesses and entrepreneurship.
You have to spend money to make money is an adage most entrepreneurs would agree with until the economy tanks. When recession hits, managers across the business spectrum begin to question the value of any investments that don’t benefit the bottom line in the short term. But by doing so, they could be sacrificing the long term competitiveness of their companies and maybe even diminishing their long term fortunes. In this episode, Ian talks to Mark Wardell, founder and President of Wardell Professional Development, about the best strategic investments businesses can make in a recession.
Companies these days are looking for every advantage they can get, but one they might be overlooking is workplace diversity. There is a growing course of business people and academics who say that a diverse employee base can give added strength to a company. But how do you manufacture diversity in your company if you don’t already have it? And how do you leverage diversity once you do have it? In this episode, Ian discusses these questions and more with Lisa Mattam, founder and Managing Principal of The Mattam Group, a Toronto-based management consulting firm that counts workplace diversity among its specialties.
How do you sell more in a recession? Even though a recession is symptomatic of a diminished desire among consumers and businesses to spend money, you can’t convince them to buy whatever it is you are offering: You just have to work harder and smarter at it. In this episode, Ian talks to Dominic Rubino, Vancouver-based sales and management trainer and CEO of FocalPoint Business Coaching, about smart selling strategies for recessionary times.
