In this episode Chris Perillo explains how business success through social media requires putting your personality out for all the world to see. Bland content, lacking in personality, won’t go very far in a world crowded with media. Chris also tells how the quickest way to get people following you is to start following others, [...]
2/9/2011 | Download File (8.45 MB) - right click to download
In this episode Jim Hodgson explains how blogging has helped him find new meaning in life, and focused his thoughts to allow him to achieve previously unobtainable goals. Jim has went from being vastly overweight to a triathlete and outdoorsman (recently trekking up Kilimanjaro). We also discuss Jim’s concept of “organic marketing”, which seeks to [...]
2/6/2011 | Download File (10.03 MB) - right click to download
In this episode Joel Runyon explains how he realized it was only his own fears and excuses that prevented him from achieving his dreams. Instead of using excuses for a lack of money, or time, to avoid pursuing his passions, Joel has begun training for triathlons and pursuing the career in internet marketing he always [...]
1/29/2011 | Download File (10.33 MB) - right click to download
In this episode Jim Haugen explains that patents are the lifeblood of any tech company and that it is always better to think about what might be patentable (or not) before the first piece of code is written. A little expert advice before a startup begins developing their product can save a lot of potential [...]
1/4/2011 | Download File (9.40 MB) - right click to download
In this episode Thomas Wolter explains that starting a franchise can be a simpler and more reliable path to successful to entrepreneurship than starting your own firm from scratch. Franchises come with a proven business model and a turn-key operation (not to mention guidance) to get started. Franchises aren’t just about retail food. Thomas shares [...]
12/25/2010 | Download File (9.61 MB) - right click to download
In this episode Matt Heinz explains that successful sales start during product development. No amount of salesmanship can make up for a product that doesn’t meet customer or market needs. It’s all about understanding your customer. Even the marketing strategies should take the target customer market into account. Social media won’t help much if you [...]
