Hello everybody,
Today we are going to talk about common mistakes that are made when negotiating. We are going to focus on 3 highly effective strategies of negotiation.
How to win a negotiation? In business you need to have an objective in mind before you start negotiating. State the Win-Win intention upfront and create a collaborate atmosphere from the beginning. Do you know the number one reason why people avoid negotiating? It’s fear, the fear of looking bad.
There are a lot of myths about sales and negotiating. I guess the two biggest ones are:
• Negotiation is a talent that you’re born with.
• To get what you want, you have to take away something.
Enjoy the podcast!
And don’t forget to grab your FREE Excerpt of my new eBook “SPEED – 5 New Ways To Winning In Business” at www.strengthinbusiness.com.
Krisz Rokk
www.strengthinbusiness.com
This topic is not only for all of you who already have a website but also for everybody out there who is considering and seriously thinking of creating their own website.
What is the purpose of your website? Is it to monetize (that is, do you want to make money with your website) or do you want to have a website that looks beautiful, even highly professional, but generates no sales? How about both: looking really professional and making money as well?
Knowing The Purpose Of Your Website Will Help You:
Create better relationships with your customers.
Educate and invite people to participate by sharing their views and opinions on your blog posts.
Focus your energy on capturing and nurturing leads to generate more sales.
Strategically position yourself as the expert in the industry.
Leverage the number one principle of a website strategy which is to engage your audience.
Test different opt-ins to find out which one has the highest conversion rate.
Create A/B split tests as a basis of excellence.
Identify profitable topics and create information products that cover these needs.
Turn leads into loving customers.
Make more money because this should be the ultimate goal of your website.
If you are interested in finding out more about:
How to capture leads and make money with your website
How to drive massive traffic to your website
3 free tools to analyze the behavior of your online visitors
Google and Google AdWords
10 secret marketing weapons to win the online battle
I invite you to read my E-Book 10 Things You Need to Know About a Website Marketing Plan. If you want to avoid tons of serious online marketing mistakes right from the beginning, than this book is for you.
The E-Book is available on Amazon Kindle at
http://www.amazon.com/Things-About-Website-Marketing-ebook/dp/B00BJUESJE/ref=sr_1_1?ie=UTF8&qid=1370598260&sr=8-1&keywords=krisz+rokk.
Listen to this episode and discover 5 key goals & principles to monetize your website.
Happy Marketing! And remember to always play to your strengths!
Kindest,
Krisz Rokk
www.StrengthInBusiness.com
What's the goal with your price strategy? Do you want to be most expensive or least expensive? Or do you want to take the middle of the road and have a price in between?
Customers are looking for the best value and not always the least-expensive product.
If your audience considers the price point you have chosen significantly lower than what they expected they will wonder if the quality of your product is really OK. On the other hand if they perceive your offer as overpriced they might walk away from embracing a 'luxurious' product, deciding to stick with the old things they already have.
Pricing is a matter of perception!
Listen to this episode and discover 4 different paths your price strategy could follow.
Happy Marketing! And remember to always play to your strengths!
Kindest,
Krisz Rokk
www.StrengthInBusiness.com
Are you sending out targeted emails with relevant content and keeping track of results?
According to a survey commissioned by iContact in October last year, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media.
If you have high click-through rates (this metric is way more important than the ‘open rate’ because it’s more accurate) and conversion rates than your marketing works; it means that the emails you are sending out are engaging, relevant and timely.
Listen to this episode and find out how to increase your click-through rates (CTRs)and generate more sales.
Happy Marketing! And remember to always play to your strengths!
Kindest,
Krisz Rokk
www.StrengthInBusiness.com
Do you think content marketing is important?
According to eMarketer 62,2% of marketers provide the best ROI with their current content marketing strategy. On average a quarter of the marketing budget is allocated on content creation.
Creating compelling content and entertaining the audience is becoming increasingly difficult. Why?
“For one thing, consumers are developing higher standards for brand-related content online. And for another, they are far less inclined to trust any brand messages.”
The third reason: the average attention span is below 9 seconds, which btw. is the attention span of a gold fish :).
Listen to this podcast episode to find out what Forbes had to say recently about the 3 steps of a sound content marketing strategy…
Happy Marketing! And remember to always play to your strengths!
Kindest,
Krisz Rokk
www.StrengthInBusiness.com
Effective positioning is knowing exactly what you stand for and not trying to be all things to all people. It's rather being a certain thing to a specific audience.
Listen to this episode and learn 5 steps to position yourself intelligently.
If you are interested in finding out more about the power of positioning, and if you want to discover how to stand out from the crowd with a distinct message and personality, I invite you to read my E-Book "How To Position Yourself Intelligently: The Power of Positioning". The book is available on Amazon Kindle.
Happy Marketing! And remember to always play to your strengths!
Kindest,
Krisz Rokk
www.StrengthInBusiness.com
