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Home > Arts > CraftyPod > CraftyPod #89: Branding Your Crafty Business, with Margot Potter

PODCAST EPISODE

CraftyPod #89: Branding Your Crafty Business, with Margot Potter

CraftyPod

An episode from CraftyPod

4/14/2009 | Download File (21.06 MB)

Welcome to the CraftyPod, a craft podcast all about making stuff. Click the âPlayâ button at the bottom of this post to listen! In this show: - Margot Potter talks to us about creating a strong brand for your crafty business. - Understand how building a brand can help you create new business opportunities. - Learn some ways to go about figuring out what your brand is. Links: - Check out Margot's main website, including those hair don'ts we discussed in the interview. - You can see Margot's craft-branded side at her Impatient Crafter blog. Or, see another side of her at her Impatient Blogger blog. - Here's a list of Margot's books at Amazon. (Well, okay, except for the Peter Rabbit ones.) Check out Margot's crafty videos at her YouTube channel.

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PAST SHOWS

An Audio Christmas Card from Pam & Diane  play >

An Audio Christmas Card from Pam & Diane

12/14/2011 | Download File (12.06 MB) - right click to download

For the past three years, Mom and I have been doing an annual podcast together, in which I've interviewed her about various aspects of the holiday season. This year, we decided to do something a little different, and just record one of our many conversations on a subject we revisit again and again - Christmas cookies! We had so much fun, and laughed a lot, and we hope you'll get a kick out of the result.

Want some new CraftyPod episodes?  play >

Want some new CraftyPod episodes?

10/20/2011 | Download File (3.82 MB) - right click to download

Here's a short little podcast, in which I explain why I had to stop making CraftyPod episodes last year. And, I introduce CraftyPod 2.0, which will bring you fresh, new podcasts in future! To get the new shows, visit CraftyPod.com and click the "Podcast 2.0" tab. If you'd like to get some more depth on how I arrived at this new show, you might enjoy these posts over on the blog: • It all started with me writing about free content and sustainability. That led to a series, which included this post and this post. • Then I surveyed my listeners about the show, and these were the results. • Want to link to the free trial show of CraftyPod 2.0? Just click here.

An Interview with Kathy Cano Murillo about her new novel, Miss Scarlet's School of Patternless Sewing  play >

An Interview with Kathy Cano Murillo about her new novel, Miss Scarlet's School of Patternless Sewing

3/11/2011 | Download File (22.13 MB) - right click to download

<a href="http://www.flickr.com/photos/21113527@N00/5517737824/" title="craftychicatour by crafty_pod, on Flickr"><img class="center" src="http://farm6.static.flickr.com/5213/5517737824_3517bebf87.jpg" width="416" height="143" alt="craftychicatour" /></a>   Back before I stopped podcasting, I had signed up to be part of the <a href="http://bookblogs.ning.com/group/earlybirdsblogtours/forum/topics/march-blog-tour-miss-scarlets" target="new">blog tour</a> for <a href="http://www.craftychica.com" target="new">Kathy Cano Murillo</a>'s new novel, <a href="http://www.amazon.com/gp/product/044650923X/ref=as_li_tf_tl?ie=UTF8&tag=dianegillelan-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=044650923X">Miss Scarlet's School of Patternless Sewing</a>. So here's a fun podcast interview with the Crafty Chica herself, all about the new book and her burgeoning career as an author of crafty fiction. <p> [display_podcast] <p> If you want a little more glimpse into the book, check out <a href="http://www.youtube.com/watch?v=V_EvI3BERQQ" target="new">this video trailer</a> Kathy put together!   (Usual disclosures: Grand Central Publishing sent me a review copy, and the title link above is an affiliate link.)

CraftyPod #126: Planning Your Holiday Season, with My Mom!  play >

CraftyPod #126: Planning Your Holiday Season, with My Mom!

11/21/2010 | Download File (17.09 MB) - right click to download

Image by Zellaby, via Flickr   [display_podcast] In this show: • My Mom, Pam Harris, returns to the show to talk about planning for your holiday season. • How can you fit more crafting, cooking, and fun into the holiday season? What's the best way to plan activities, and make them happen? • ...And what do you do when Life messes with your plan? Links: • Have you read, Gingerbread Snowflakes, my Mom's blog? There's lots and lots of wonderful holiday-season stuff there. • If you liked this show, you'll love Mom's Winter Holiday Survival Planning Guide. (Yup, it's free.) • Psssst: have you seen my Christmas pinboard on Pinterest?

CraftyPod #125: Talking SEO, with Cory Huff  play >

CraftyPod #125: Talking SEO, with Cory Huff

11/6/2010 | Download File (23.80 MB) - right click to download

Image by Shahram Sharif, via Flickr   [display_podcast] In this show: • Cory Huff, an online business coach for artists and crafters, talks with me about that mysterious idea: Search Engine Optimization (or, SEO). • What can SEO really do for your blog or website? How does it work? And how technically-skilled do you need to be to implement it? • ...More importantly, how does SEO apply to small artisan businesses? Links: • Cory's website, The Abundant Artist, is an online learning community for artists and crafters. He also offers an Easy Artist Websites Course. Want more detail on some of the things we discussed in the show? • Here's a good explanation of title tags. (And if you're a Wordpress user, there's a plugin that lets you update yours.) • Cory has a great blog post about why you should name your images more carefully as an SEO tactic. You might also find this post by Kayleen West interesting. • Here's a pair of great posts from Meylah on SEO: Justine Smith talks about Keywords, and she collects three good beginner's tips for getting started with SEO. • ...Onward to Google tools. Cory recommends using Analytics to track what people are doing on your website. I have a video series to help you use it. • Want to see how various search terms rank? Try the Google AdWords Keyword Tool. • If you're fairly technically-skilled, then you might also want to sign up for Google's Webmaster Tools.

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